

Our Story
The Story of Viñas de la ERRE
What began as a serendipitous journey for Claudio and Nelly Rocha grew into an internationally renowned vineyard and winery, celebrated today for its exceptional wine portfolio.
The Inception of Hacienda San Martín Caballero
During a visit to Valle de Guadalupe in 1985, Claudio and Nelly Rocha fell in love with the town, its remarkable weather, and the beauty of the land. They quickly saw the potential to expand their legacy here. For Claudio and Nelly, the estate was a blank canvas waiting to be transformed — at the time, it was predominantly a cattle ranch and farm.
The Evolution from Ranch to Vineyard
By 2008, destiny had another chapter in store for the Rocha family. Claudio met Rogelio Morales, then a distinguished figure at Spring Mountain Winery in Napa Valley, California. Their shared passion for winemaking planted the seeds of a fruitful partnership.
When Rogelio visited Valle de Guadalupe, he was struck by the land's potential for vine cultivation. With years of expertise behind him, he saw the opportunity and offered his guidance. For the Rochas, already budding entrepreneurs, it was an offer they couldn't refuse.
The Birth of Viñas de la ERRE
By 2010, the world was introduced to Viñas de la ERRE. The doors officially opened in 2014, marking a new chapter in the vineyard's history. From the very beginning, the meticulousness of their estate bottling process set them apart from the competition.
The Power Trio Behind Every Bottle
At the heart of Viñas de la ERRE's success was a trio: winegrower Ernesto I. Rocha, mentor enologist Rogelio Morales, and Claudio Rocha overseeing the vineyard. Their combined expertise ensured that every step — from hand-harvesting to barrel-aging — was carried out with the utmost precision.
Maintaining Excellence in Every Bottle
Their commitment to quality didn't stop there. With a watchful eye, they oversaw fermentation, aging, and bottling, ensuring that every bottle echoed their dedication.
A Global Recognition
Renowned sommeliers from every corner began recognizing and praising Viñas de la ERRE wines for their unparalleled quality. The winery is also the proud owner of a handful of Gold and Silver awards, earned both locally and internationally.
A Taste of Love and Commitment
Viñas de la ERRE isn't just about premium wines — it's about love, family, and an undying devotion to Valle de Guadalupe. Every sip from a Viñas de la ERRE bottle is a testament to that commitment.
The transformation of Hacienda San Martín Caballero from a humble ranch into an esteemed vineyard is an ode to vision, passion, and perseverance. So the next time you savor a glass from Viñas de la ERRE, remember the love and dedication infused in every swirl and sip — and consider this a personal invitation to experience the magic for yourself, and to cherish moments that will last a lifetime.
